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Friday, March 07, 2008
Saturday, September 01, 2007
Tips to Avoid Duplicate Content Penalty
Copyright Your Content: The first step in protecting your content is having a clear copyright posted. While a simple statement on the footer of your page may be enough — be aggressive and up front.
Actively Check for Duplicates: Blogs have quickly become one of the fastest vehicles for duplicate content to spread. Knowing this, you need to keep an eye on search results quite often. It can be a tedious process, but searching for unique strings of text on Google’s Blog Search, Copyscape and the Internet Archive are all great ways to find those reusing your writings.
Performing Internal Audits: Duplicate content can exist on the same site as easily as it can on different domain names. Performing internal site audits on your web sites is an excellent way to ensure that you are properly optimized. Use your robots.txt to intelligently select the best pages to be indexed. Then, make sure you use Google Webmaster Central, Yahoo! Site Explorer and Live Search Webmaster Portal to help discover any additional problems to address.
Read more at: http://www.searchenginejournal.com/protect-yourself-from-duplicate-content-issues/5561/
Actively Check for Duplicates: Blogs have quickly become one of the fastest vehicles for duplicate content to spread. Knowing this, you need to keep an eye on search results quite often. It can be a tedious process, but searching for unique strings of text on Google’s Blog Search, Copyscape and the Internet Archive are all great ways to find those reusing your writings.
Performing Internal Audits: Duplicate content can exist on the same site as easily as it can on different domain names. Performing internal site audits on your web sites is an excellent way to ensure that you are properly optimized. Use your robots.txt to intelligently select the best pages to be indexed. Then, make sure you use Google Webmaster Central, Yahoo! Site Explorer and Live Search Webmaster Portal to help discover any additional problems to address.
Read more at: http://www.searchenginejournal.com/protect-yourself-from-duplicate-content-issues/5561/
Yahoo New Panama Search Marketing Tools
According the Yahoo! Search Marketing Blog, there are several new tools that can help advertisers to improve their search marketing campaign performance.
You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.
You’ll also be able to check to see if you have ads with low quality index scores under the Account Summary tab at any time.
You now have the ability to save and recall up to 45 customized report views per account user for later reuse.
Read more at: http://www.ysmblog.com/blog/2007/08/30/enhanced-tools-and-new-options/
You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.
You’ll also be able to check to see if you have ads with low quality index scores under the Account Summary tab at any time.
You now have the ability to save and recall up to 45 customized report views per account user for later reuse.
Read more at: http://www.ysmblog.com/blog/2007/08/30/enhanced-tools-and-new-options/
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