Copyright Your Content: The first step in protecting your content is having a clear copyright posted. While a simple statement on the footer of your page may be enough — be aggressive and up front.
Actively Check for Duplicates: Blogs have quickly become one of the fastest vehicles for duplicate content to spread. Knowing this, you need to keep an eye on search results quite often. It can be a tedious process, but searching for unique strings of text on Google’s Blog Search, Copyscape and the Internet Archive are all great ways to find those reusing your writings.
Performing Internal Audits: Duplicate content can exist on the same site as easily as it can on different domain names. Performing internal site audits on your web sites is an excellent way to ensure that you are properly optimized. Use your robots.txt to intelligently select the best pages to be indexed. Then, make sure you use Google Webmaster Central, Yahoo! Site Explorer and Live Search Webmaster Portal to help discover any additional problems to address.
Read more at: http://www.searchenginejournal.com/protect-yourself-from-duplicate-content-issues/5561/
Saturday, September 01, 2007
Yahoo New Panama Search Marketing Tools
According the Yahoo! Search Marketing Blog, there are several new tools that can help advertisers to improve their search marketing campaign performance.
You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.
You’ll also be able to check to see if you have ads with low quality index scores under the Account Summary tab at any time.
You now have the ability to save and recall up to 45 customized report views per account user for later reuse.
Read more at: http://www.ysmblog.com/blog/2007/08/30/enhanced-tools-and-new-options/
You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.
You’ll also be able to check to see if you have ads with low quality index scores under the Account Summary tab at any time.
You now have the ability to save and recall up to 45 customized report views per account user for later reuse.
Read more at: http://www.ysmblog.com/blog/2007/08/30/enhanced-tools-and-new-options/
Seasonal Search Engine Optimization (SEO) Strategy
There are many ways to take advantage of seasons and hot trends in Search Engine Optimization. Here are some examples:
Write articles around seasonal trends
You don’t necessarily need to write about back to school shopping, but you can use it as a launch for a metaphor post.
Use seasonal keywords in post titles
Just mentioning a hot keyword in your headline pulls more traffic, but if your post has nothing to do with Halloween, then the boost will be short-lived.
Launch a separate niche blog or site targeted at a holiday or season
MothersDayCentral pulled this off SO well - and their brilliant linkbait post sealed the deal to put them on top of Google’s Mother’s Day charts
Watch news sites for hot topics and events
This site has done well writing about the Super Bowl and Harry Potter on just the right days, even though Dawud and I stayed on topic - blogging and business.
Rotate advertising on your site to fit the season
You may be able to do well selling iPods on your site year-round, but will probably sell more if you mention that they are great presents during the December holidays, to give to college grads, or that the Easter Bunny likes to hide them with eggs.
Read more at:
Do You Have a Seasonal Search Engine Optimization Strategy? - Written by Wendy Piersall
You don’t necessarily need to write about back to school shopping, but you can use it as a launch for a metaphor post.
Just mentioning a hot keyword in your headline pulls more traffic, but if your post has nothing to do with Halloween, then the boost will be short-lived.
MothersDayCentral pulled this off SO well - and their brilliant linkbait post sealed the deal to put them on top of Google’s Mother’s Day charts
This site has done well writing about the Super Bowl and Harry Potter on just the right days, even though Dawud and I stayed on topic - blogging and business.
You may be able to do well selling iPods on your site year-round, but will probably sell more if you mention that they are great presents during the December holidays, to give to college grads, or that the Easter Bunny likes to hide them with eggs.
Read more at:
Do You Have a Seasonal Search Engine Optimization Strategy? - Written by Wendy Piersall
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