Seasonal Search Engine Optimization (SEO) Strategy

There are many ways to take advantage of seasons and hot trends in Search Engine Optimization. Here are some examples:

Write articles around seasonal trends
You don’t necessarily need to write about back to school shopping, but you can use it as a launch for a metaphor post.

Use seasonal keywords in post titles
Just mentioning a hot keyword in your headline pulls more traffic, but if your post has nothing to do with Halloween, then the boost will be short-lived.

Launch a separate niche blog or site targeted at a holiday or season
MothersDayCentral pulled this off SO well - and their brilliant linkbait post sealed the deal to put them on top of Google’s Mother’s Day charts

Watch news sites for hot topics and events
This site has done well writing about the Super Bowl and Harry Potter on just the right days, even though Dawud and I stayed on topic - blogging and business.

Rotate advertising on your site to fit the season
You may be able to do well selling iPods on your site year-round, but will probably sell more if you mention that they are great presents during the December holidays, to give to college grads, or that the Easter Bunny likes to hide them with eggs.

Read more at:
Do You Have a Seasonal Search Engine Optimization Strategy? - Written by Wendy Piersall

UK Paid Search Market to Surpass 2 Billion Pounds in '07

UK spending on search engine marketing (SEM) will increase 58% this year to 2.22 billion pounds, forecasts E-consultancy. pointing out that although the anticipated growth rate would be down from 65% in 2006, the market has plenty of room for future growth.

The paid search market alone will near 2 billion pounds this year - some 1.97 billion pounds - up 56% from 2006, the E-consultancy report estimates, according to MarketingCharts.

However, for the first time, spending on organic search will grow more quickly, increasing 68% - to 252 million pounds, or 11% of the SEM market, it said. The estimate includes payments to agencies, as well as investment in client-side staff to manage SEO and implement changes.

In a survey earlier this year, the firm found that two-thirds of marketers said they would be increasing their budgets in the next 12 months for both paid search (65%) and search engine optimization (64%).

- Find out more at: http://www.mediabuyerplanner.com/2007/08/23/uk-paid-search-market-to-surpass-2-billion-pounds-in-07/