Are you still using Page Views as the important engagement metric of your website? If yes, you are out-of-date: Nielsen rejects Page Views! Nielsen/NetRatings said on 10/07/2007 that it will no longer issue rankings based on page-view although it will continue to compile page-view data.
Nielsen announced this in favor of time spent at a Web site. Time spent has become the "best engagement metric" in the wake of Web 2.0 technologies like Ajax, which can deliver photos, maps, email, video and other content without requiring users go to a new page.
This move drew a mixed response from online advertising experts, who note that many Web sites make no use of Ajax technologies.
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