"The overall figures mask a major contrast between the growth in recruitment and property advertising on the one hand, and the collapsing categories of automotive, travel and private party advertising on the other," says the report. Market share of automotive classified advertising, however, was down 12 percent from the previous year, by far the biggest loss across all categories.
"The central message of this year's study of classified migration is that complacency is still the largest enemy of the newspaper industry," says the report. "While many newspapers have a dominant market position online, the majority still do not have a realistic strategy to face the inevitable migration process: they have so far failed to adjust their business models and mindset to the new market place."
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