The Importance of Top 5 Search Results Confirmed by Leaked AOL Data

According to Arjo Ghosh from Spannerworks , a search engine marketing agency, analysing the leaked AOL search data leads to the conclusion that the first five search results are far more important than others because they "attract a whopping three quarters of the total clicks":

* 42% of clicks are on the 1st placed result.
* 12% of clicks are on the 2nd placed result.
* 8% of clicks are on the 3rd placed result.
* 6% of clicks are on the 4th placed result.
* 5% of clicks are on the 5th placed result.

In addition, 90% of user clicks are on the first page and a mere 4% of user clicks are on the second page.

Overall, 47% of searches result in no clicks on any of the returned results.