After Louis Vuitton (LV) won in its court battle with the search engine Google to eliminate online ads of competitors or counterfeiters that show up in searches for the well-known French brand, in France, the number of trademark lawsuits against Google now number more than 40. In addition, a smaller number of cases have been brought in Belgium and Germany. In Australia, Telstra faces possible legal action over its advertisements on Google because it has been caught using the trademark of competitor AAPT to advertise mobile phone deals on Google. The kind of Ambush Marketing practice is the subject of legal action around the world now although there is not a known previous case in Australia. So, if you, as a website owner, want yourself a lawsuit besides earning profits from you PPC marketing, just go ahead to bid for others’ trademarks.
Wednesday, July 05, 2006
Don't want yourself a lawsuit? Don't bid for others' trademarks!
After Louis Vuitton (LV) won in its court battle with the search engine Google to eliminate online ads of competitors or counterfeiters that show up in searches for the well-known French brand, in France, the number of trademark lawsuits against Google now number more than 40. In addition, a smaller number of cases have been brought in Belgium and Germany. In Australia, Telstra faces possible legal action over its advertisements on Google because it has been caught using the trademark of competitor AAPT to advertise mobile phone deals on Google. The kind of Ambush Marketing practice is the subject of legal action around the world now although there is not a known previous case in Australia. So, if you, as a website owner, want yourself a lawsuit besides earning profits from you PPC marketing, just go ahead to bid for others’ trademarks.
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