Did your commercial e-mail get blocked?

According to Return Path, the amount of commercial e-mail that gets blocked or filtered, is now about 19.2 percent for the first half of 2006. However, six leading ISPs still blocked more than a third of commercial e-mail for reputable marketers, with Excite blocking more than 50 percent.

There are several things you can do right now to build your e-mail reputation, and give your e-mail the best chance of gaining inbox reach, according to Matt Blumberg, founder, CEO and chairman of Return Path:

Stop focusing on tweaking content for delivery reasons.

Start fixing your list.

Get technical.