eMarketer projects that online video advertising could increase significantly by 2007. While online video currently accounts for only a sliver of the $16.7 billion that will be spent on online advertising this year, by 2010, online video ad spending is expected to make up 8 percent of the total $29.4 billion that will be spent on advertising online.
The market researcher says the online video sector is growing faster than any other aspect of online marketing, more than 71 percent this year, according to its projections. "As more TV networks make their content available on the Web, deep-pocketed, traditional marketers will better see online video as a necessary piece of their campaigns," says David Hallerman, eMarketer's senior analyst, in a statement.
Spending for Internet video advertising in the U.S. will reach $640 million by 2007, a dramatic jump from last year's $225 million, according to Hallerman's forecast. And by 2010, advertisers will spend over $2.3 billion on video ads online.
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