Ad management company SALESFORCE.COM has acquired the start-up Kieden, which offers analytics and search campaign management. With Kieden, Salesforce.com will begin offering search engine marketing services for clients that want to buy keywords on Google.
Kieden was only formed this January, and launched its software in May.
The Salesforce for Google AdWords, which is being offered for $300 per company per month, aims to provide advertisers with information about exactly how much in sales is being generated by each Google AdWords keyword buy.
According to Nucleus Research, the service could help companies to determine how, if at all, the keyword buys are affecting their bottom line. It's going to enable companies to get a much better handle on is it worth it to buy AdWords on Google, and if it is, what keywords should they buy.
I believe this is a great news for those search engine marketing application provider companies. I might set up such a company soon although there are already many others! :-)
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