Google Maps adds coupons

In order to improve the user experience and increase traffic at the Maps site, Google starts allowing merchants to distribute printable coupons via its mapping service on 15/08/2006. For the new service, merchants that wish to distribute coupons can arrange to have an icon placed next to their listings on the Maps page. Users can then click on the icon to load and print the coupons. In the coming months, Google will extend the service to allow any AdWords advertiser to participate. Marketers won't need a Web site to participate, because Google will arrange for them to create a coupon page, which can be linked as a pay-per-click landing page.