According to a recent study by American Customer Satisfaction Index, user satisfaction with most major search engines and portals is declining. Yahoo's satisfaction rating took the biggest plunge, according to the study. Even Google, which rated highest among the major portals, is slightly down compared to last year's ratings.
On a 100-point scale, Google, the highest scorer, dropped 1.2% from 82 to 81 points; Yahoo's rating declined 5% from a score of 80 to 76 points; MSN was off 1.3%, dropping for a score of 74 from 75; and Ask.com, which had the lowest rating, dropped 1.4% from 72 to 71 points. AOL is the only listed portal or search engine that moved up, from 71 to 74 points, a 4.2% bump.
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